The Rec Room
3D animation of the redesigned space
About The Rec Room
The Rec Room located in the core area of downtown Toronto, right besides the CN tower. This game center entertains thousands of guests and worldwide travelers everyday. It is a great combination of restaurant, bar and game center. It is one of the best places we have been for gaming, relaxing and socializing with friends and families.
Project Under
Course INDS 3002
Design Research and innovation
Team Member
Meng (Vicky) Zhao
Ge Song
Anna You
Project Duration
3 Months
Imaginary Client
The Rec Room
Project Explanation
Our team was asked to come up with design ideas to enhance people's user experience by improving the distribution of function and space. The main focus for this project is to practice research and analysing methods throughout the process.
We initially came up with the desire to redesign the space for the Rec Room, because we saw the potential of the space could be a lot better. The room was initially crowded and chaotic for us and we felt inconvenient as we played in the space.
After deep investigation of the users’ emotional, social and physical needs and desires, we realized that the deep reasons behind the behaviors that people go to the Rec Room is to enhance relationships with their friends or partners. They love the entertained and stimulated experience of those games , but they love more about the fulfillment and connection that game playing brought to them and their friends.
Finally, we narrowed the multiple ideations we had down into one comprehensive space design that solves the main psychological needs and pain points that we analyse during the research process.
Research Process
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Design Process
Insights and Design principles
Initial Prototype Sketch
